HOW TO WRITE AN AMAZING COMMERCIAL SCRIPT.

As a seasoned voice-over artist and commercial script writer, I'm excited to share.

🌟1) PREPARATION:
.What do you want your viewers to know and what action should they take after knowing that. Do you want them to know about the new machine that can take care of children? Do you then want the viewers to get this machine, or do you went them to put their children in the care of these machines?

. Who's your target audience?
Children, teens, adults, elderly?
Know your target audience, it helps to convey messages better.
. Understand and make proper research about the product or service you want to advertise.
. Determine the tone to use. Should you sound serious, funny, calm, informative? Yes! most scripts have a tone that should go with them.

🌟2)STRUCTURE: For me I like to put it in mind that the scripts should have an introduction,body and conclusion.
So:
INTRODUCTION: Start with something catchy, to get the attention of the viewers.

Did you know? Have you heard? Or go with an interesting fact, while establishing a problem and then proceed to showing solutions with the product you are advertising.

BODY: Tell the viewers 'why' they should try your product. Most importantly, clearly state a call to action and tell the viewers what next to do. This helps for proper communication.

'It's made of natural products, that gives your body all the essential nutrients'.

When appropriate add humor to engage viewers,just make an emotional connection with viewers.

Repetition can also enhance your script, you can use that!

CONCLUSION: Here you can end with the products slogan and signature tune. Remember to keep your commercial ad script concise,30-60 maximum. Avoid jargon and technical terms, use simple language.

⭐Happy scripting!⭐
______________________________

I'm AWA LUCY. A voice-over artist.

Comments

Is Radio in Lagos State University Dying or Evolving?

For many students, radio in Lagos State University used to be the heartbeat of university life, a place where voices were heard, talents were discovered, and information spread quickly. But today, with the rise of social media, podcasts, and streaming platforms, one question keeps coming up: is radio dying, or is it simply evolving? At first glance, it may seem like radio is losing relevance. Students now spend more time on platforms like Instagram, TikTok, and YouTube than tuning into traditional broadcasts. Content is faster, more visual, and always available on demand. Compared to that, radio can feel limited. But that is only one side of the story. Radio in Lagos State University is not dying. It is transforming. Rather than competing with digital platforms, many student stations are beginning to integrate with them. Shows are now promoted on social media, clips are repurposed into short form content, and presenters build personal brands beyond the studio. Radio is no longer just a...

Letter to a Voiceover Artist.

Hello, Do you know that as a voiceover artist you need to visualize ? To see yourself doing greater in future. This will help to motivate you and keep you going in the voiceover industry. I want to be the best voiceover artist. I want to be the first voice people think of when they hear the word 'commercial voiceover artist'. I want my brand to be heard not only locally but globally. Yes, be that audacious. Also, your voice as a voiceover artist is your instrument and you need to learn how to use it well. So get familiar with your: Range Pitch Tone and so on. If your voice is your instrument then you need to know how to use it and understand how it works. So, make that recording of yourself and listen to how you sound, understand how your voice works and make this instrument your power.

What is Voice-Over? Unlocking the Power of Voice

As a marketer, business owner, or content creator, you've likely encountered voice-overs in some form. But have you ever stopped to think about what voice-over actually is? In this post, we'll dive into the world of voice-overs, exploring its various types, uses, and benefits. So, what is voice-over? Voice-over refers to the process of recording a person's voice to convey a message, tell a story, or provide information. It's a crucial element in various forms of media, including film, television, radio, video games, and online content. Types of Voice-Overs There are several types of voice-overs, each with its unique characteristics and uses. Here are a few: - _Narration_: Provides commentary or explanation, often used in documentaries, tutorials, and corporate videos. - _Commercial_: Designed to promote a product, service, or brand, typically used in advertisements, radio spots, and TV commercials. - _Animation and Cartoon_: Brings animated characters to life, used in c...

Lucyvoice

Search This Blog